4inthe5

@4inthe5 is a NYC-based female friend group creating 100% video content that follows four women navigating life, nights out, travel, and everyday moments across New York City and beyond, with a warm, candid, and aspirational tone rooted in authentic female friendship. With 286K followers and an exceptional 14.14% engagement rate — well above platform averages — and a posting cadence of nearly 10 videos per week, the account demonstrates both high audience connection and consistent content output. They've already activated with lifestyle and beauty brands like SheaMoisture and DoorDash, signaling strong fit for brands in food delivery, haircare, beauty, fashion, entertainment, and women's lifestyle verticals that want to reach urban millennial and Gen Z women. Their "Sex and the City meets real life" positioning, combined with professional representation through Gersh Agency and hints of larger project work (referenced in an on-set LA trip), suggests a creator group scaling toward premium brand partnerships.