_yan_r

@_yan_r is a bilingual (primarily Spanish-speaking) South Florida single mom creating relatable, emotionally resonant content around motherhood, infant and toddler life, and accessible beauty — all through a warm, candid, and occasionally humorous lens. Her content is 100% video and leans heavily into TikTok Shop discovery, with hashtags like #tiktokmademebuyit and #tiktokshopfinds signaling strong product integration habits across baby gear, skincare (notably K-beauty and glass skin trends), and mom-adjacent wellness. At 215K followers, her engagement rate of 0.18% is low, and her posting cadence of under one video per week suggests she's not a high-volume creator — brands should weigh reach against activity levels carefully. She's a strong fit for baby and toddler product brands, Latina-targeted or bilingual campaigns, K-beauty and affordable skincare labels, nursing and postpartum brands, and any brand looking to authentically reach Spanish-speaking millennial moms in the U.S.