Alba de la Cruz

Alba is a Madrid-based makeup artist and content creator who produces highly educational beauty content in Spanish, posting 4 times weekly to her 107K Instagram followers with a solid 3.89% engagement rate and over 340K TikTok followers. Her content is predominantly video-based (87%) and focuses on detailed makeup tutorials, product reviews, and skincare education, with frequent use of hashtags like #makeup, #maquillaje, #skincare, and #makeuphacks. She has established strong partnerships with premium beauty brands including Tatcha, Sephora Spain, MAC Cosmetics, and Charlotte Tilbury, making her an excellent fit for mid-to-high-end beauty brands targeting Spanish-speaking audiences. Her authentic, educational approach combined with personal storytelling and technical expertise in color correction and makeup application demonstrates genuine influence in the beauty space rather than superficial promotion.