Amy Roddan

Amy Roddan creates fitness and lifestyle content focused on workouts for women and skincare routines, with a casual, friendly tone using emojis and phrases like "badddies" and "slime" to connect with her audience. Despite having 80K followers, her low 0.44% engagement rate and minimal posting frequency (0.6 posts per week) suggest limited audience connection, though she maintains partnerships with fitness brand DFYNE and promotes skincare collaborations. Her content mix of videos and carousel posts covers gym workouts, morning routines, and self-care vlogs, making her potentially suitable for fitness apparel, skincare brands, and lifestyle products targeting young women. The authenticity in her captions about friendships and travel experiences, plus her established coaching business, indicates she has genuine influence within her niche despite the engagement metrics.