arlettealava

Arlette is a Spanish-based Ecuadorian creator producing lifestyle vlogs, fashion/beauty content, and foodie recommendations for a predominantly Spanish-speaking audience, with all content delivered in a relatable, personality-driven tone that blends humor with practical guidance. Her 30.28% engagement rate on 62,200 followers is a standout signal of a highly loyal community, particularly impressive given her lower posting frequency of roughly 0.4 videos per week — suggesting her audience responds strongly to her rather than to volume. Her content touches on real-life Madrid living (apartment hunting, expat life), beauty tutorials, and local food discovery, making her a natural fit for brands in home/rental services, beauty tools, food and beverage, and travel. She has an existing partnership with Primaprix and demonstrates cross-cultural appeal as an Ecuadorian voice embedded in the Madrid scene, which positions her well for brands targeting Latin American expats or Spanish-speaking consumers across both markets.