AURA SERRANO

@auraserranoo is a Colombian model and wellness-meets-fashion creator based in Miami, blending aspirational lifestyle content with swimwear, outfit posts, and motivational Spanish-language captions across a nearly even split of carousels and video. Her content leans heavily into Miami's social scene, swim culture, and Latina identity — reflected in top hashtags like #miamiswimweek and #colombiana — making her a natural fit for swimwear, activewear, Latina-facing fashion brands, and lifestyle products targeting bilingual U.S.-Hispanic audiences. She has an established relationship with Fashion Nova and has founded her own brand (@lifebyaura_usa), signaling entrepreneurial credibility and experience with brand integration. However, her engagement rate of 0.34% on ~294K followers and a low posting cadence of 0.2 posts per week are notable flags — brands should assess whether her audience is actively responsive before committing to a performance-based deal.