Barbara Cardoso

@bacardoso_ is a Brazilian fashion and lifestyle creator based in São Paulo who posts video-heavy content (67% videos) with a playful, relatable tone that incorporates Brazilian cultural references and humor. Her extremely low engagement rate of 0.18% despite 125K followers suggests potential audience authenticity issues, though her consistent partnerships with major beauty brands like Neutrogena Brasil, MAC Cosmetics Brasil, and Sephora Brasil indicate she may still drive conversions. She would be best suited for Brazilian beauty, skincare, and fashion brands targeting young women, particularly those looking for authentic local cultural connection rather than high engagement metrics. Her infrequent posting schedule (0.3 posts per week) and established relationships with premium beauty retailers suggest she may be more selective about partnerships and potentially commands higher rates.