barbygant

@barbygant is a Madrid-based lifestyle and city guide creator known as "la chica de los planes," producing 100% video content centered around local experiences, events, pop-ups, dining spots, and free activities in Madrid. With 209K followers and a solid 3.4% engagement rate — notably strong for her following tier — she posts consistently at 4.4 times per week, signaling a highly active and reliable content cadence. Her Spanish-language audience and hashtag focus on #planesmadrid, #planesgratis, and #comerenmadrid indicate a highly localized, engaged community actively looking for recommendations, making her an effective discovery channel for brands targeting Madrid consumers. Previous partnerships with beauty and lifestyle brands like Erborian and Ecran suggest she's already navigating brand deals comfortably, and she'd be a natural fit for food and beverage, tourism, local events, beauty, and summer lifestyle brands looking to reach a Spanish-speaking urban audience in Madrid.