Beatrice Tan

@beatricesays is Beatrice, the founder of Singapore fashion label Klarra, who shares a curated mix of lifestyle, travel, and brand content with a warm, aspirational tone — think Parisian summers, family milestones, and polished everyday moments. Her feed is heavily sidecar-led (87%) with minimal video, and her posting cadence is low at roughly once every 10 days, suggesting she prioritizes quality and curation over volume. She has an established partnership with Dior Beauty, signaling she already attracts premium, image-conscious brands in the fashion and beauty space — making her a natural fit for luxury skincare, womenswear, travel, or lifestyle brands targeting affluent millennial mothers. While her engagement rate of 0.41% is below platform benchmarks, her founder credibility, high-end brand affiliations, and clearly defined personal aesthetic make her a stronger fit for brand awareness and association plays rather than direct-response campaigns.