Janae Lockard

@beautyby_janae is a makeup artist and beauty content creator with 232,882 followers who produces highly video-focused content (87% video format) at 3.4 posts per week, specializing in makeup tutorials, GRWM content, and lip tutorials with a feminine, polished aesthetic. Her content consistently features luxury and mid-tier beauty brands like Natasha Denona, Dior, Lancôme, and Summer Fridays, making her an ideal partner for established beauty brands targeting a mainstream audience seeking accessible luxury. With professional representation by Next Management and detailed product attribution in her captions, she demonstrates strong brand partnership experience, though her 0.99% engagement rate suggests her audience may be less actively engaged relative to her follower count. Her seasonal content approach (Valentine's Day themes) and frequent use of trending audio and inspiration credits show she stays current with platform trends while maintaining her signature polished beauty focus.