Beth Williams

Beth Williams operates a fashion and lifestyle account with 58,000 followers, posting an average of 0.8 times per week with a balanced content mix of videos (47%) and carousel posts (53%), though her 1.72% engagement rate suggests room for improvement in audience connection. Her content focuses heavily on affordable fashion hauls and outfit inspiration, particularly from ASOS, with frequent use of hashtags like #asosnewin and #asoshaul, alongside broader style tags like #outfitinspo and #styleinspo. She maintains partnerships with fashion brands like Ego Official and White Fox Boutique, offering discount codes to her audience, and also runs a separate UGC service (@ugcbybeth), indicating her dual focus as both influencer and content creator. Fast fashion brands, affordable jewelry companies, and beauty brands would find strong alignment with her aesthetic and audience, particularly those targeting young women seeking accessible style inspiration.