Boston Magazine

@bostonmagazine operates as a local lifestyle and city guide account with 219,821 followers, posting 5.9 times weekly with a balanced mix of video content (40%) and carousel posts (40%) that showcase Boston's dining, events, and lifestyle offerings. Their content maintains an informative, editorial tone that positions them as Boston's insider authority, evidenced by captions covering everything from new restaurant openings to curated "Top Doctors" lists. The account would be an ideal partner for hospitality brands, restaurants, local services, luxury lifestyle companies, and tourism boards, as demonstrated by successful partnerships with Wayfair, Eataly Boston, and Meet Boston USA. However, their notably low 0.17% engagement rate suggests their large follower base may not be highly active, which brands should factor into partnership expectations and pricing negotiations.