elena

Elena Pérez is a Madrid-based beauty creator who specializes in artistic and expressive eye makeup, consistently pushing back against minimalist trends in favor of bold, personality-driven looks — as seen in her recreations of dramatic brown-and-blue concert eyes and her "muerte al clean look" positioning. With 92K followers and a standout 6.69% engagement rate, her audience is clearly highly responsive, and her 80% video content mix (primarily GRWMs and step-by-step tutorials) signals strong watch-through intent. Her student lifestyle content — including a TFG countdown series blending makeup, outfits, and daily updates — gives her a relatable, unfiltered tone that resonates with young Spanish-speaking women, particularly in Spain. Brands in the color cosmetics, indie makeup, and Gen Z beauty space would find a strong fit here; her existing partnerships with Lethal Cosmetics and Maquillalia confirm she already moves in the right circles, and her engaged, locally rooted audience in Spain makes her especially valuable for region-specific campaigns.