Juliana Castillo • Creadora de Contenido • Maquilladora Bogotá
Beauty, cosmetic & personal careJuliana Castillo is a Spanish-speaking beauty and lifestyle creator who focuses on makeup tutorials and content creation education, leveraging her expertise across Instagram (72.8K followers) and TikTok (100K+). Her content is 80% video-driven with authentic, conversational captions that blend personal storytelling with beauty tips, creating genuine connections despite a modest 2.47% engagement rate. Beauty brands like Fenty Beauty have already recognized her value, and she would be an ideal partner for makeup brands, beauty tools, or content creation platforms targeting Spanish-speaking audiences. Her unique positioning as both a makeup artist and content creation educator, combined with her willingness to share vulnerable personal moments, makes her particularly effective for brands seeking authentic Latino market penetration.
Content Analytics
Engagement Rate
2.5%
Calculated from recent posts
Posting Frequency
0.4 /week
Avg Likes
2K
Avg Views
20K
Avg Comments
64
Content Mix
Brand Partnerships Detected
3Based on analysis of recent posts
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