InfluenceIT
Back to Creators
JC

Juliana Castillo • Creadora de Contenido • Maquilladora Bogotá

Beauty, cosmetic & personal care
🌐Spanish
Save✦ Is this you? Claim this profile

Juliana Castillo is a Spanish-speaking beauty and lifestyle creator who focuses on makeup tutorials and content creation education, leveraging her expertise across Instagram (72.8K followers) and TikTok (100K+). Her content is 80% video-driven with authentic, conversational captions that blend personal storytelling with beauty tips, creating genuine connections despite a modest 2.47% engagement rate. Beauty brands like Fenty Beauty have already recognized her value, and she would be an ideal partner for makeup brands, beauty tools, or content creation platforms targeting Spanish-speaking audiences. Her unique positioning as both a makeup artist and content creation educator, combined with her willingness to share vulnerable personal moments, makes her particularly effective for brands seeking authentic Latino market penetration.

Instagram

@byjulianacastillo

Followers

73K

Following

1K

Posts

955

Category

Beauty, cosmetic & personal care

Engagement:

Content Analytics

Active
Data calculated Jun 14, 2026

Engagement Rate

2.5%

Calculated from recent posts

Posting Frequency

0.4 /week

Avg Likes

2K

Avg Views

20K

Avg Comments

64

Content Mix

Video 80%
Carousel 20%
Video 80%
Carousel 20%

Brand Partnerships Detected

3
fentybeautybadglalririfentyskin

Based on analysis of recent posts

Interested in working with Juliana?

Reach out to discuss a potential partnership and get access to full analytics.

Get in Touch