Car de Lorenzo

@car.delorenzo is a Spanish-language hair specialist and colorist with over 506K Instagram followers, creating almost entirely video content (93%) focused on hair color correction, color change techniques, and salon education — as evidenced by her top hashtags cambiodecolor, correcciondecolor, and peluqueria. With a standout 6.3% engagement rate and a consistent posting cadence of 6+ times per week, she demonstrates strong audience connection and platform commitment. Her tone blends professional expertise with candid, relatable humor — she speaks directly to her community with warmth and personality, making technical hair content highly accessible. She is an ideal partner for professional haircare and salon brands, having already established a natural fit with L'Oréal Professionnel and their education arm, making her particularly compelling for brands targeting Spanish-speaking hair professionals, colorists, or consumers invested in healthy, salon-quality hair.