Marcela Cote

@celamarr is a Miami-based Latina fitness creator (Guatemalan-Colombian) with nearly 189K Instagram followers and a 3.65% engagement rate, backed by a cross-platform audience of 777K+ on YouTube, giving brand partners meaningful reach beyond Instagram alone. Her content is predominantly video-first (86%) and centers on fat loss, glute training, and body recomposition, delivered in a motivational yet personal tone that consistently drives high-intent comments through CTAs like "comment TRANSFORM." As the founder of her own activewear brand (@kataactive) and swimwear line (@celaswim), she brings built-in product credibility and an entrepreneurial signal that resonates with her audience of women actively pursuing body transformation. She's a strong fit for activewear, wellness supplements, beauty and personal care (as seen with her Ulike partnership), and women's health brands — particularly those targeting Latina and multicultural audiences in the 20–35 demographic who are serious about fitness results.