chewyorkcity

Ella (@chewyorkcity) is a New York-based food and lifestyle creator who produces exclusively video content centered on cafe culture, restaurant discovery, and travel dining — with a notable recent focus on London food guides alongside her NYC roots. Her tone is candid and personality-driven, blending genuine reactions with practical recommendations, as seen in her matcha spill moment and her crowd-sourced London itinerary content that drives followers to a dedicated Substack. With a standout 13.06% engagement rate on 203K TikTok followers (plus 250K+ on Instagram), she punches well above average for her size, signaling a highly loyal and responsive audience. She's a strong fit for food and beverage brands, upscale dining experiences, travel and hospitality partners, and lifestyle brands with a fun, elevated-but-approachable aesthetic — her existing caviar Friendsgiving and Yankees partnership suggest she can flex between aspirational and everyday content without losing authenticity.