DAYANA BETANCUR.

@dayi_betancur is a Colombian lifestyle and fitness creator based in Medellín with nearly 100K followers, whose content blends gym culture, travel, and personal aesthetics — with recent posts signaling a notable international presence including Paris and Argentina. Her feed is heavily sidecar-driven (67% carousel posts), suggesting a visually curated, gallery-style approach rather than video-first storytelling, and her minimal caption style (mostly emojis) leans into mood and image over commentary. As CEO of @dl_sport_store_, she has a direct commerce background in sportswear, making her a natural fit for activewear, athleisure, gym accessories, or lifestyle brands targeting Spanish-speaking Latin American audiences with aspirational positioning. However, her engagement rate of 0.36% and low posting frequency (0.2 posts/week) are meaningful red flags — brands should evaluate whether her audience is actively engaged before committing to a performance-based partnership.