El Moderno Concept Store

@elmodernoconceptstore is a Madrid-based concept store located in the Malasaña neighbourhood, curating a mix of design objects, home décor, illustration, stationery, fashion accessories, and artisan pieces — positioning itself as a destination for considered, beautiful living and gifting. With 51.6K followers and a content mix weighted toward video (53%) and carousels (40%), their feed leans editorial and atmospheric, using poetic, evocative captions that invite discovery rather than hard-sell — making their audience feel like they're being let in on something special. Their engagement rate of 0.66% is modest for the follower size, but their niche positioning and consistent posting cadence (2.4x/week) signal an invested, design-literate audience in and around Madrid. Brands in home décor, independent design, sustainable accessories, artisan fashion, stationery, or lifestyle gifting — particularly those with a European or Mediterranean aesthetic — would find a natural fit here, especially given existing partnerships with emerging labels like ARDE Studio, A Fan Of, and Étté.