✨𝐸𝓇𝒾𝓀𝒶 𝐼𝓉𝓊𝓇𝓇𝒾𝒶𝑔𝒶 𝒮𝒶𝓃𝓏 ⭐️

Erika Iturriaga Sanz is a Spanish-language lifestyle and personal development creator based in NYC who blends conscious marketing philosophy, self-growth content, and entrepreneurship through a mix of carousels (60%) and video (40%). Her tone is introspective and values-driven — she speaks to themes of identity, perception, mindset, and setting boundaries, positioning herself as both a marketing professional (Licenciada en MMC) and a self-aware entrepreneur, with occasional glimpses into motherhood. At 67K followers, her 0.8% engagement rate and very low posting cadence (0.3x/week) suggest a niche, loyal audience rather than broad reach, making her a stronger fit for intimate brand storytelling than high-volume campaigns. She would be a natural partner for wellness brands, self-care products (she's already organically featured a spa/beauty brand via @_sanitu_), conscious cosmetics, personal development platforms, or Latina-owned lifestyle brands targeting Spanish-speaking women seeking authenticity over aspiration.