Estelle creates lifestyle and beauty content with an aesthetic "digital diary" approach, posting minimally at 0.4 times per week but maintaining a solid 2.58% engagement rate among her 275K followers. Her content splits evenly between video and carousel posts, focusing heavily on beauty tutorials, summer makeup looks, and beach lifestyle content, as evidenced by her frequent use of hashtags like #summermakeup, #beach, and partnerships with brands like Shein, Kosas, and Rhode. Her captions blend millennial humor with trendy aesthetics, making her an ideal fit for affordable fashion brands, beauty companies targeting Gen Z, and lifestyle brands seeking an authentic, relatable voice. The quality engagement despite lower posting frequency suggests a highly engaged audience that trusts her recommendations, particularly for beauty and fashion products.
Content Analytics
Engagement Rate
2.6%
Calculated from recent posts
Posting Frequency
0.4 /week
Avg Likes
7K
Avg Views
22K
Avg Comments
30
Content Mix
Top Hashtags
Brand Partnerships Detected
4Based on analysis of recent posts
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