@esteriayaba19 is an Atlanta/DMV-based beauty and lifestyle creator on TikTok with 45.2K followers and an exceptionally strong 10.18% engagement rate, signaling a highly loyal and interactive community despite posting less than once per week. She is best known for her "Pixie & Chat" series — a step-by-step tutorial franchise teaching Black women how to maintain pixie cuts at home — making her a trusted, niche authority in short natural hair care for Black women, evidenced by hashtags like #pixiecutblackwomen and brand tags for BaByliss Pro and Chi Hair Care. Her tone is candid, community-driven, and unapologetically focused on uplifting Black women across hair, fitness, and lifestyle content, with a secondary series ("First Daughter Diaries") showing range into personal storytelling. She would be an ideal fit for textured or short hair care brands, beauty tools, affordable styling products, or wellness and lifestyle brands targeting Black millennial women — particularly those looking for a creator with genuine tutorial credibility and deep audience trust rather than just reach.
Content Analytics
Engagement Rate
0.4%
Calculated from recent posts
Posting Frequency
4.3 /week
Avg Likes
181
Avg Views
2K
Avg Comments
14
Content Mix
Top Hashtags
Brand Partnerships Detected
8Based on analysis of recent posts
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