giselleclisboa

Giselle is a Miami-based Brazilian-American lifestyle and beauty creator who produces 100% video content blending GRWM tutorials, model day-in-the-life vlogs, and aspirational Miami content, with a bilingual audience that spans both the U.S. and the Brazilian diaspora community in Florida. Her hashtag usage — including #brasileirosnaflorida and #brasileirosnoseua — signals a distinct niche reach into this underserved demographic, which could be highly valuable for brands looking to authentically penetrate that market. She has already organically tagged or aligned herself with premium beauty brands like Rare Beauty, Rhode Skin, Charlotte Tilbury, and Drunk Elephant, making her a natural fit for beauty, skincare, and fashion partnerships, particularly those targeting multicultural millennial women. However, her engagement rate of 0.3% against 71K followers is notably low, and her posting cadence of under one video per week suggests she may be building her brand more strategically than consistently — brands should factor this in and consider gifting or performance-based structures before committing to larger paid campaigns.