grooum_magazine

@grooum_magazine is a Spanish-language TikTok creator based in Madrid producing 100% video content across lifestyle, culture, food, and social issues, posting at a consistent cadence of 7 times per week to an audience of 56K followers. Their tone is warm, socially conscious, and community-oriented — blending city guides and restaurant discoveries with culturally significant moments like Madrid Pride and climate awareness, signaling a broad yet engaged local audience. With a 2.52% engagement rate and strong traction around LGBTQ+ content (hashtags like #orgullo2026, #pride, #lgbt), they are a natural fit for brands targeting Spanish urban millennials who value inclusivity, experiences, and local discovery. Tourism boards, hospitality brands, food and beverage concepts, sustainable lifestyle labels, and LGBTQ+-affirming companies looking to reach Madrid's culturally active community would find a particularly relevant and authentic partner here.