Lorena Rincón 🪸

Lorena is a Barcelona-based Latina lifestyle and beauty creator with 249K followers, producing a content mix of short-form video and carousels (60/40 split) primarily in Spanish. Her content spans makeup tutorials, fashion, travel, and personal moments, with a warm, casual tone that leans into her Colombian roots and Latina identity — evidenced by branded travel content for Nutresa in Barranquilla and recurring use of Colombia-focused hashtags. She has an established relationship with Fashion Nova as a brand ambassador and has worked with ojoslasercenter, signaling openness to both fashion and aesthetic/wellness categories; tags toward premium beauty brands like Dior, Huda Beauty, and Maybelline suggest aspirational positioning. At a 1.52% engagement rate on a ~250K account, performance is below benchmark, so brands should prioritize her for cultural reach and Spanish-language resonance — particularly those targeting Latina audiences in Spain or Latin America — rather than expecting outsized interaction volume.