Ilayda Serifi

Ilayde Serifi is a Swiss fashion and beauty influencer with 515K followers who creates lifestyle content focused on outfit styling, beauty tutorials, and summer aesthetics, posting 9.3 times per week primarily through video content (73%). Her collaborations with major beauty brands like L'Oréal Paris, Maybelline, and Lancôme, combined with her German-language content and Zurich location, make her an ideal partner for beauty and fashion brands targeting the German-speaking Swiss market. With a 1.44% engagement rate and frequent use of branded hashtags, she demonstrates consistent brand integration skills and would particularly suit cosmetics, skincare, and fashion retailers looking to reach young women in Switzerland and the DACH region.