Il Mattino

@ilmattino.it is the official Instagram account of Il Mattino, one of southern Italy's most established newspapers, with a strong focus on Neapolitan news spanning local politics, crime, culture, sports (particularly SSC Napoli), and celebrity coverage. With 332K followers and a high-volume posting cadence of over 133 posts per week, the account functions as a real-time news feed dominated by video content (67%), suggesting an audience that consumes breaking news on the go. Engagement sits at a low 0.3%, which is typical for media publisher accounts of this scale and format, but the sheer reach and posting frequency offer consistent visibility for partners — as demonstrated by their existing collaboration with Banca Popolare Commerciale. Brands targeting a Southern Italian, Italian-speaking audience with interests in local affairs, football, and culture — such as regional financial institutions, telecommunications providers, tourism boards, or local consumer brands — would find a relevant and geographically concentrated audience here.