♥︎SEGÚN ISA♥︎

@isabellacardonav is a Medellín-based lifestyle and beauty creator who positions herself as both a content creator and entrepreneur — she's the CEO of @trucapilar, a hair care brand, giving her built-in credibility in the beauty and wellness space. She posts roughly 3x per week, leaning heavily on video (73%) with a warm, dreamy, and feminine aesthetic that blends travel content (viajera, colombia, viajes) with personal care routines, reflected in captions that feel intimate and diary-like rather than overtly promotional. Her existing partnerships with @walaky_cabello and @serysentir___ confirm a natural fit with hair care, skincare, and wellness brands, and her caption style — particularly "hay productos que llegan a tu rutina… y otros que de verdad se quedan" — shows she can write soft-sell, emotionally resonant sponsored content in Spanish that doesn't read as an ad. With 58K followers and a 1.06% engagement rate that's modest but consistent for her size, she's best suited for mid-funnel brand awareness campaigns targeting Spanish-speaking women interested in beauty, self-care, and travel lifestyle.