jayy.soares

@jayy.soares is a NYC-based TikTok creator focused on journaling, reading, and written self-expression, cultivating a dreamy, feminine aesthetic — think Lana Del Rey vibes, pink pens, and handmade journal covers — that resonates strongly with a literary and introspective audience. With a 52.92% engagement rate across 69K followers, her community is exceptionally active and loyal, signaling genuine trust rather than passive viewership, which is further supported by her running a paid research and reading club. She posts nearly three times per week in video-only format, keeping her audience consistently engaged with lifestyle moments that blend creativity, nature, and quiet romanticization of everyday life. Brands in the stationery, journaling, book subscription, wellness, or aesthetic lifestyle space — particularly those with a soft, feminine identity — would find a highly aligned and conversion-ready audience here.