Jessica Moreno

Jess Moreno is a Mexico-based fitness and lifestyle creator with 298K followers on Instagram, known for making strength training and powerlifting feel approachable and fun through a confident, personality-driven aesthetic — think heavy lifts with a "baddie" edge. She posts a mix of video and carousel content, leaning heavily into gym fashion and workout culture, with top hashtags like #powerliftingbaddie and #baddieswholiftheavy signaling a loyal niche community within the broader fitness space. Her established, ongoing partnership with Gymshark — including active discount codes, collection launches, and sale promotions — demonstrates she functions as a reliable brand ambassador rather than a one-off collaborator, with a 3.22% engagement rate adding credibility to her influence at her follower tier. Brands in activewear, supplements (she already works with PEScience and Bloom Supps), and lifestyle-adjacent fitness categories would find a natural fit here, particularly those targeting Latina and multicultural fitness audiences looking for relatable, no-nonsense representation.