Joseph Habe is a lifestyle and fashion creator on TikTok with 127K followers and an exceptionally strong 9.42% engagement rate, producing exclusively video content with a confident, aspirational tone captured in his bio tagline "my life is a movie." His feed is heavily intertwined with menswear brand Blancs — appearing in brand trips to Greece, athlete gifting activations at Chelsea FC, and outfit content — signaling he functions more as a brand ambassador than a casual partner, which speaks to his loyalty and authenticity within a single vertical. With hashtags spanning Premier League football, NYC, and travel, he sits at the intersection of sport, streetwear, and luxury lifestyle, making him a strong fit for menswear, footwear, travel, or sports-adjacent brands targeting young male audiences. His low posting frequency (0.2 posts/week) suggests his content is intentional rather than high-volume, and his engagement rate well above platform averages indicates a highly responsive, invested audience.
Content Analytics
Engagement Rate
9.4%
Calculated from recent posts
Posting Frequency
0.2 /week
Avg Likes
12K
Avg Views
92K
Avg Comments
86
Content Mix
Top Hashtags
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