Joana Carreira

@jufcarreira is a Portuguese lifestyle and fashion creator based in Madrid, producing a mix of video (60%) and carousel content at a steady pace of roughly 1-2 posts per week, with a visual aesthetic centered around summer living, travel, and elevated everyday style — think Marbella getaways, city nights out, and curated outfit moments. Her existing brand partnerships span fashion labels like Zara, Amaïa Salamanca, and Mytrendysins, as well as beauty giant L'Oréal Paris (where she also holds a brand comms role), signaling credibility within fashion and beauty verticals and a familiarity with professional brand collaboration. Her content skews aspirational and warm in tone, with captions in Portuguese suggesting her core engaged audience likely follows from Portugal and the Portuguese-speaking diaspora in Spain, making her a relevant fit for brands targeting that demographic. At 56K followers her engagement rate of 0.31% is below platform benchmarks, so brands should weigh reach and aesthetic alignment over direct response performance, and consider her strongest as a brand awareness or content quality play rather than a conversion driver.