JULIANA CASTAÑO | ENTRENADORA PERSONAL

@julycastm is a Spanish-language wellness and fitness creator with 256K followers on Instagram, focusing on sustainable body transformation through nutrition and training — positioning herself as an approachable, certified expert rather than an extreme diet advocate. Her content skews heavily toward carousels (60%) with a strong video presence (40%), and she posts consistently at 4.4 times per week, signaling reliable output for brand campaigns. Her top hashtags — including *recetassaludables*, *desayunoproteico*, and *alimentaciónconsciente* — point to a health-conscious, predominantly female Latina audience, making her a natural fit for brands in healthy food, protein supplements, wellness apps, or activewear. However, her engagement rate of 0.29% is notably low for her follower count, and several recent captions lean toward lifestyle and fashion (she references outfits and runs a separate shopping handle, @julycastmshopper), suggesting some audience dilution that brands with a strict health-and-wellness focus should factor into their evaluation.