Juls

@juulss17 is a Spanish lifestyle and beauty creator based in Girona with 125K followers, producing a content mix of video (67%) and carousel posts (33%) at a steady cadence of roughly 1.4 posts per week, primarily in Spanish. Her content leans into makeup hauls, fashion try-ons, and lifestyle moments, with a casual, expressive tone — heavy on emojis and conversational Spanish — that resonates with a young, trend-conscious female audience. She has an established track record with accessible-to-mid-range brands across beauty and fashion, including Kiko Milano, SHEIN, and Adolfo Dominguez, as well as crossover partnerships with music (Bad Bunny, Rebel Tickets) and photography brands, suggesting a broad but youth-skewed reach. Her engagement rate of 0.49% is relatively low for her follower count, which may indicate audience passivity or inflated reach, so brands should prioritize conversion-focused activations — discount codes and app downloads, which she already deploys — over pure awareness plays.