Karina Cruz

Karina Cruz is a Brazilian beauty and lifestyle creator with nearly 239K followers on Instagram, known for her approachable hair styling tutorials, makeup looks, and occasional motherhood content. Her tone is warm, conversational, and community-driven — she actively engages her audience through link-in-DM mechanics and save-worthy tutorial posts, signaling strong intent-to-purchase behavior among her followers. With a 2.91% engagement rate and a content mix weighted toward video (67%), she's well-suited for demonstrating product application, particularly in hair care and makeup. Her existing partnerships with Kerastase, Truss, Latika Cosmetics, and Alva Personal Care confirm she's already a trusted voice in the premium and natural beauty space, making her a strong fit for hair care brands, cosmetics labels, and clean or Brazilian-rooted beauty products looking to reach Portuguese-speaking consumers.