Kate | Makeup Tips

Kate Talbert (@katetalbertmua) creates 100% video content focused on simple, accessible makeup tutorials specifically for women over 40, posting approximately once weekly to her 480,270 followers. Her content emphasizes practical techniques like the "sandwich technique" for concealer application and "lazy girl" eyeshadow looks, with a helpful, encouraging tone that acknowledges common makeup struggles faced by mature women. She would be an ideal partner for drugstore and mid-range beauty brands, particularly those targeting the 40+ demographic, given her expertise in mature skin makeup and her use of accessible products from brands like Maybelline, Benefit, and Catrice. While her engagement rate of 0.12% is relatively low, her highly targeted niche audience and consistent focus on actionable makeup tips make her valuable for brands seeking authentic product integration within educational content.