Kelly Uribe

Kelly Uribe is a Colombian Spanish-language lifestyle creator with 71K followers who blends fitness, travel, and aspirational everyday moments through a mix of carousels (60%) and video content (40%). Her tone is casual, minimal, and authentic — captions are short and feeling-driven, leaning into simplicity and self-expression rather than heavy promotion, which aligns with her stated personal brand of "lo simple y auténtico." As the CEO of @essenzaperfumeria_oficial, she brings direct entrepreneurial credibility in the beauty and fragrance space, and her hashtag usage spanning #gym, #suplementos, and #trip signals natural crossover into fitness supplements, travel, and lifestyle verticals. Her engagement rate of 0.6% is below average for her tier, suggesting her audience may be passive, so brands should prioritize her for awareness-play campaigns or gifting partnerships — particularly in beauty, wellness, fragrance, and travel — rather than expecting high direct-response conversion.