Kelsey Griffin

Kelsey Griffin is a New York-based lifestyle and beauty creator with 136K followers, best known for her approachable, humor-forward content around hair care and everyday makeup — reinforced by her brand-in-progress, @dummiebeauty, which signals serious category investment beyond just posting. She posts frequently (6x per week) with a heavy lean toward video (83%), making her well-suited for brands that need dynamic, native-feeling content rather than static placements. Her tone is casual and self-deprecating, building relatability with an audience that likely skews toward beauty beginners and everyday women who don't take themselves too seriously. Her engagement rate of 0.32% is on the lower end for her follower count, so brands prioritizing reach and content volume over comment-heavy community will get the most value here — particularly in beauty, hair care, wellness (she's already run a medical aesthetics code with @meetgreatmany), and accessible lifestyle categories.