Laura Maree Smith

Laura (@lau.maree) is an Amsterdam-based lifestyle and travel creator with 415K followers who blends aesthetic travel content, personal style, and beauty tutorials across a near-even split of video and carousel posts. Her tone is warm, self-deprecating, and visually driven — captions like "Two tone-deaf uncoordinated friends make a music video" and "Waiting for the AI allegations" signal a creator who balances aspirational imagery with genuine personality and humor. At a 1.62% engagement rate and a relatively selective posting cadence of 1.5 posts per week, her audience is niche but intentional, making her a strong fit for premium lifestyle, travel, hair care, and accessories brands targeting style-conscious millennial women — her existing partnerships with CloudNine (professional hair tools) and Lovemap Studio (personalized jewelry) reflect this positioning well. Brands in the beauty tools, slow travel, boutique hospitality, or meaningful accessories space would find a credible and authentic match here, particularly those targeting English-speaking European audiences with a taste for understated, editorial aesthetics.