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Lidiane e Malu Veiga

Digital creator
📍Brazil🌐Portuguese
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@lidiemaluveigaoficial is a Brazilian Portuguese-language creator with 167K followers who focuses on children's fashion, lifestyle, and humor-driven content, with sidecar posts dominating her content mix (73%) alongside a strong lean into Reels. She has an established and active ambassador relationship with NovaKids by FashionNova, regularly featuring styled kids' outfit sets with specific product callouts, signaling reliable branded content execution. Her hashtag strategy blends trend-chasing (#viral, #meme, #trending) with niche-specific tags (#kids, #brasil, #novakids), suggesting she's trying to grow reach beyond her core audience. However, her engagement rate of 0.03% on 167K followers is a significant red flag — brands should approach with caution and prioritize conversion tracking or performance-based terms over pure reach assumptions. Best-fit partners would be Brazilian or LatAm-facing children's apparel, family lifestyle, or mom-oriented brands already comfortable working within the FashionNova ecosystem.

Instagram

@lidiemaluveigaoficial

Followers

167K

Following

5K

Posts

247

Category

Digital creator

Engagement:

Content Analytics

Active
Data calculated Jul 15, 2026

Engagement Rate

0.0%

Calculated from recent posts

Posting Frequency

1.6 /week

Avg Likes

3

Avg Views

15K

Avg Comments

52

Content Mix

Video 20%
Carousel 73%
Image 7%
Video 20%
Carousel 73%

Top Hashtags

#reels#viral#meme#trending#novakids#fashionnova#look#kids#brasil#humor

Brand Partnerships Detected

2
novakidsfashionnova

Based on analysis of recent posts

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