Aimee Platten

Aimee is a Yorkshire-based lifestyle content creator with 40,429 followers who focuses on workwear styling, family activities, and affordable fashion hauls, primarily featuring brands like Shein, Halara, and family-focused retailers. Her content splits evenly between video and carousel posts (53% vs 47%) with 3 posts per week, maintaining a relatable, conversational tone that emphasizes comfort and practicality in her outfit choices and product recommendations. Fast fashion brands, family toy companies, beauty accessories, and affordable workwear brands would find strong alignment with her audience, as evidenced by her successful partnerships with Shein variants, Smyths Toys, and beauty brands like Candy Claws. However, her extremely low engagement rate of 0.11% presents a significant concern that brands should investigate further, as this suggests potential audience authenticity issues or declining content performance despite her follower count.