alyssa marie

@lyssamariexo is an Atlanta-based natural hair creator and founder of @curlyssentials who produces exclusively video content centered on curly hair care, wash-and-go routines, and protective styling — positioning herself as a trusted "curlfriend" for women with textured hair. With 143K followers and a strong 5.11% engagement rate, her audience is clearly highly invested, even with her low posting cadence of roughly once a week. She has an established track record with relevant retail and haircare brands including Sally Beauty, Kaleidoscope Hair Products, and Kiss Colors & Care, signaling she's already a proven performer in the textured hair category. Her warm, conversational tone and product-forward content style make her an ideal fit for haircare, beauty retail, and styling tool brands targeting Black women and curly-haired consumers — particularly those looking for authentic, community-driven advocacy rather than polished, transactional promotion.