maddyinmadrid

@maddyinmadrid is an English-speaking American creator based in Madrid who produces exclusively short-form video content focused on helping travelers — particularly Americans — navigate Spain through practical tips, local food recommendations, and curated experiences. Her tone is conversational and insider-driven, positioning herself as a trusted local guide rather than a polished travel blogger, evidenced by candid takes like calling out the "only good paella place in Madrid" and recommending high-street swimwear shops. With 83.6K followers and a recently launched personal concierge/experience service in Madrid, she's a strong fit for travel, hospitality, food and beverage, and lifestyle brands looking to reach English-speaking tourists planning trips to Spain — particularly those targeting the American market given her #usa and #usa_tiktok hashtag usage. Her engagement rate is low at 0.58%, and her posting cadence is very sparse at roughly one video per week, which brands should weigh carefully, though her existing brand work with event and lifestyle partners like Flor de Caña and Verbena Haus signals she's already operating in the experiential and F&B space.