Marcela Gutiérrez

@marcegutierrezbotero is a Colombian Spanish-language lifestyle creator with 332K followers who blends fashion, beauty, travel, motherhood, and cooking into a warm, personal feed dominated by Sidecar and video content (87% combined), suggesting strong visual storytelling across multiple formats. Her tone is intimate and aspirational — she positions herself as a relatable yet polished figure, weaving personal moments like relationship reflections and birthday celebrations alongside paid placements, which keeps her content feeling organic rather than overtly commercial. With existing partnerships in real estate (Houzez, Trazos Urbanos) and fashion/accessories (Leviah, Old Western Brand), she's a natural fit for lifestyle-adjacent brands in home, fashion, beauty, and travel targeting Spanish-speaking audiences in Colombia and Latin America. While her engagement rate of 0.65% is modest for her follower size and her posting cadence is low at roughly one post per week, her niche appeal to an aspirational, family-oriented female demographic and her demonstrated ability to handle premium real estate and lifestyle brand integrations make her a credible choice for campaigns prioritizing brand image over raw reach metrics.