Mariel de Viaje is a Mexican travel journalist who creates educational travel content in Spanish, leveraging her work with El País and YouTube channel to build authority with her 438K Instagram followers who engage at an impressive 8.07% rate. Her content focuses heavily on Mexican destinations (CDMX, Nuevo León, Mahahual) and international travel tips, delivered through a friendly, informative tone using "mijitos" to address her audience, with 58% video content that provides practical travel hacks and destination guides. She's an ideal fit for airlines, travel insurance companies, tourism boards, and travel gear brands, as evidenced by partnerships with Viva Aerobus, Forbes Travel, and AssistCard, and her recent "Content Generator of the Year" award from Ángel del Turismo demonstrates significant industry recognition. Her bilingual capabilities and focus on both budget-conscious and luxury travel make her valuable for brands targeting Spanish-speaking travelers, particularly those interested in Mexico and international destinations.
Content Analytics
Engagement Rate
8.1%
Calculated from recent posts
Posting Frequency
0.2 /week
Avg Likes
35K
Avg Views
332K
Avg Comments
280
Content Mix
Top Hashtags
Brand Partnerships Detected
4Based on analysis of recent posts
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