Matt Le Tissier leverages his status as a former Southampton FC and England footballer to create content primarily focused on his ongoing sports involvement, particularly padel tennis, with 54,428 followers and a 1.15% engagement rate. His content is 60% video-based with an authentic, conversational tone that seamlessly integrates product endorsements, most notably his partnership with Supreme CBD where he promotes wellness benefits through personal testimonials. Sports brands, wellness companies, CBD/health supplement brands, and luxury lifestyle products would find strong alignment with his audience of football fans and sports enthusiasts who trust his credibility as a former professional athlete. His low posting frequency (0.3 posts per week) suggests he's selective about partnerships, which could enhance the perceived authenticity and exclusivity of brand collaborations.
Content Analytics
Engagement Rate
1.1%
Calculated from recent posts
Posting Frequency
0.3 /week
Avg Likes
605
Avg Views
6K
Avg Comments
20
Content Mix
Top Hashtags
Brand Partnerships Detected
1Based on analysis of recent posts
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