mel_schmidtt

Melanie is an 18-year-old FSU freshman creating daily fashion and beauty content rooted in the authentic college experience, blending outfit-of-the-day videos, get-ready-with-me routines, and campus lifestyle moments entirely in video format. With 487K followers and a notably strong 7.45% engagement rate — well above platform averages — she posts prolifically at 11+ times per week, giving partners high visibility and consistent content output. Her tone is casual, youthful, and relatable, making her a natural fit for brands targeting Gen Z college women, particularly in the fashion, beauty, and lifestyle spaces; her existing partnership history with Prada Beauty, Skims, Aritzia, Love Shack Fancy, Huda Beauty, and Innisfree signals she can credibly carry both accessible and aspirational brand aesthetics. Brands in collegiate fashion, skincare, beauty, and campus-adjacent lifestyle categories — especially those looking to reach the Greek life and campus fashion demographic — would find a highly engaged, proven partner in Melanie.