Maria Mercedes Coutinho

@mercoutinho is a Miami-based fashion and lifestyle creator with 55,216 followers who focuses on neutral, minimalist styling content with a heavy emphasis on pregnancy and motherhood themes. Her content mix of 60% carousel posts and 40% videos features outfit inspiration, styling tips, and lifestyle moments, though her posting frequency is notably low at just 0.1 posts per week with a 0.74% engagement rate. She would be an ideal partner for fashion brands targeting expecting mothers and new moms, particularly those offering neutral-toned basics, maternity wear, and family lifestyle products, as evidenced by her partnerships with fashion brands like Anthropologie and her content covering pregnancy journeys and matching family outfits. Her strength lies in authentically integrating personal milestones (pregnancy, motherhood) with fashion content, making her particularly valuable for brands looking to reach the maternal demographic in the Miami/US market.