Mia Luckie

Mia Luckie is a UK-based fashion creator with nearly 390K Instagram followers, producing polished outfit content that spans everyday workwear, seasonal styling, and shoppable hauls — with a strong lean toward video (73% of her content mix). Her tone is approachable and aspirational, with a consistent focus on wearable, real-world dressing that resonates with professional women looking for accessible style inspiration. With existing partnerships with River Island, New Look, and Essie, she's a natural fit for high street and accessible premium fashion brands, as well as beauty and nail labels targeting a style-conscious female audience. Her use of LikeToKnow.it across nearly every post signals strong commercial intent and affiliate-driven conversion behaviour, making her a reliable partner for brands prioritising direct shopping engagement over pure awareness.