Michelle Onetto

Michelle (@michelleonetto__ssj) is a Lima-based lifestyle and beauty creator with 237K followers and a strong 3.61% engagement rate, producing primarily short-form video content (80%) at a consistent 3x weekly cadence. Her tone is playful, self-assured, and culturally fluent — blending Gen Z Spanish slang with anime references, GRWM content, and food/lifestyle vlogs, suggesting an audience that skews young, female, and deeply online. She has an established track record with Peruvian consumer brands including Crocs Peru, Rappi, and local beauty and fashion labels, making her a natural fit for footwear, F&B, beauty, and fashion brands targeting the Peruvian or broader LATAM market. A notable strength is her ability to integrate branded content in a native, personality-driven way — her Crocs collaboration, for example, leaned into an editorial aesthetic rather than a hard sell, which tends to drive stronger audience trust and conversion signals.